PHICHIT: A Royal Tribute, A Scented Sanctuary The Royal Inspiration The "PHICHIT" fragrance was meticulously crafted as a tribute to Her Majesty Queen Sirikit the Queen Mother, in profound gratitude for Her Majesty’s royal gift of the Bunnag (Ironwood) tree as the auspicious symbol of Phichit Province. Combined with the Sacred Lotus, the provinces symbolic flower, this scent honors the "Pikad Benja Kesorn"—the legendary Five-Pollen Formula at the heart of Traditional Thai Medicine. Evolution of the Scent In ancient times, these cool, fragrant blossoms were dried and ground into powder to soothe the mind and relieve dizziness. However, at "Yuwanich by Tiang Tham O-SOD," we seek to preserve the living soul and fleeting essence of these flowers before they fade with time. We have transformed traditional methods into a sophisticated extraction process, blending pure essential oils and botanical extracts with ten distinct plant species. The result is the PHICHIT scent—a fragrance that captures the authentic identity of Thai apothecary wisdom in every drop. A Modern Legacy This is a new chapter for Thai herbal heritage, reimagined for the contemporary world. We offer an experience that transcends mere fragrance; it is a profound journey to soothe the spirit, induce deep relaxation, and elevate the quality of your sleep to perfection every night.