Coconut oil has nourishing properties for hair, scalp, and skin, promoting overall health. This has led to the development of hair and scalp care products, such as coconut oil hair serum, designed to help reduce problems like dryness, split ends, and frizz. It also helps minimize hair breakage and hair loss. The serum absorbs quickly into the hair without leaving a greasy residue, making hair easier to style and less tangled. As a result, hair becomes healthier and the scalp stays moisturized. Nowadays, hair and scalp are exposed to pollution and various chemicals, increasing the need for nourishment—especially with products derived from natural ingredients. Surat Thani Province, known for its high-quality coconuts grown as a local livelihood, provides an excellent source for creating such products.

The herbal and chemical-free vegetable cultivation group was officially registered as a community enterprise for local economic development on April 18, 2016. The group produces and distributes plant-based products, particularly focusing on coconut, which is the main economic crop of Khao Than Subdistrict. They have further developed coconut into value-added products such as cold-pressed coconut oil. Cold-pressed coconut oil offers various health benefits, including nourishing hair, scalp, and skin, helping to maintain moisture and reduce dryness. Therefore, the group has the idea of using cold-pressed coconut oil as the main ingredient in a facial skincare product (night serum), designed for regular use before bedtime to keep the skin hydrated, healthy, and radiant.